Fashion remains one of the most unsustainable industries today, with an alarming volume of clothing discarded each year-enough to match the weight of the Empire State Building. This staggering reality calls for change. In response, Loop Generation was founded in 2019 by Ewa Kozieja and Piotr Krzymowski to redefine the way we shop. Our platform curates the finest selection of pre-loved designer fashion, available both online and in our flagship store in the heart of Chelsea, London.

We would also like to take this opportunity to introduce special members of the Loop Generation family; fashion entrepreneurs Touker Suleyman & Tom Singh who became our primary investors in 2022. Thanks to them, we can continue our journey towards a cleaner, greener, more sustainable future. We are beyond excited to progress as an independent & ethical business and pave the way for a more ecological practice within fashion.